Harry Beckwith

Harry Beckwith

Harry Beckwith was born on May 13th, 1949 and is currently 77 years old. Harry Beckwith was born in Portland, Oregon, USA. Beckwith attended Stanford University where he received a Bachelor of Arts degree and the University of Oregon where he received a Juris Doctor degree.

Harry Beckwith is a frequent guest lecturer for numerous national corporations, including Norwest Corporation, ABC, Inc., BellSouth Corporation, and Marsh & McLennan Companies, Inc., among others.

He is one of the world’s most respected marketers and has advised 23 Fortune 200 companies, like Wells Fargo and Target.

Just four years after he achieved the lowest high school GPA of anybody ever admitted to Stanford University, he graduated from that school Phi Beta Kappa. Then, one dalliance with the law, Editor-in-Chief of Oregon Law Review (which is the school’s highest honor), one clerkship with a federal judge, and then five apparently neverending years of practice.

After these years of addressing Oregon juries made up of 12 people, he felt ready to move up. He was ready to begin lying to even bigger audiences. So he chose advertising. Four years after that he was named the creative supervisor of Carmichael-Lynch in Minneapolis, which has been Advertising Age’s pick as America’s most creative mid-sized agency on four occasions.

Harry is usually busy wondering if Christine (his wife) is the world’s most beautiful woman, running, or watching just about every movie ever made. He is typically busy producing offspring and sending incredibly large tuition checks to their colleges.

When he catches his breath and is able to calm his accountants down, he serves on the Athletic Board at Stanford, attempts in vain to regain his 9 handicap in golf, and plays Webkinz with his daughter, which is something that every man should enjoy at least once in his life.

Selling the Invisible was named one of the top 10 management and business books of all time. His reading of What Clients Love was named one of the 5 best business audiobooks of 2003. You, Inc. has been named a Booksense Notable Book of the Year, which is an honor given to fewer than 5 business books on a yearly basis.

Selling the Invisible: A Field Guide to Modern Marketing is a succinct, even often entertaining look at the unique characteristics of services and their prospects, and how any sort of service, from a home-based consultancy to a multinational brokerage, can possibly turn more prospects and turn them into clients and keep them.

This covers service marketing from beginning to end. It’s filled with wonderful insights and is written with a roll-up-your-sleeves, accessible style, without any jargon, like:

• Seeing the Forest Around the Falling Trees


• Greatness Might Get You Nowhere


• Focus Groups Don’ts


• The More That You Say, The Less People Hear

Related Authors

Fans of Harry Beckwith also enjoy these authors:

1. James Patterson, author of the Alex Cross Series.
2. Brandon Sanderson, author of the Mistborn Series.
3. C.S. Lewis, author of The Chronicles Of Narnia Series.
4. Suzanne Collins, author of The Hunger Games Series.
5. Harper Lee, author of the To Kill a Mockingbird Series.

Harry Beckwith: F.A.Q