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The New Adult Book Prize was established in 2025 by The Bookseller and Cheltenham Literature Festival to honour the new adult genre – books that are targeted at readers between the ages of 18-29. The genre features more adult content, mature characters, and complex situations than Young Adult novels.
The New Adult Book Prize is a single-category award with 10 nominees. Nominees can be established or debut authors.
New Adult Book Prize:
The New Adult Book Prize is the first award to honour books that bridge the gap between the YA and Adult genres. Within the “new adult” genre, there is a vast array of diversity, including romance, fantasy, and coming-of-age novels.
New Adult Book Prize F.A.Q.
How is the winner of the New Adult Book Prize decided?
The New Adult Book Prize is determined by a series of judges.
How do they come up with the New Adult Book Prize shortlist?
Once the submissions are in, a shortlisting panel narrows the submissions down to a shortlist.
When did the New Adult Book Prize start?
The inaugural New Adult Book Prize was in 2025. It was started by The Bookseller and Cheltenham Literature Festival.
How long has the new adult genre been around?
The term “new adult” was coined in 2009 by St. Martin’s Press, when they were looking for books that were similar to YA novels, but for a slightly older audience.
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