Peg Fitzpatrick

Peg Fitzpatrick

Peg Fitzpatrick was born in Newport, United States.

Peg Fitzpatrick is one of the most respected voices in social media marketing and a bestselling author. Over the years, she has helped many small businesses grow by providing tested, practical strategies that work in real life.

In her teaching and writing, Peg Fitzpatrick usually combines proven methods and real-world experience that have enabled many brands to build very loyal online audiences.

In recent years, Peg Fitzpatrick has led social media campaigns for companies such as Virgin, Google, Audi, and Motorola. She has also worked as a brand ambassador for Nestle, Kimpton Hotels, Adobe, and TJ Maxx. She has also worked for Canva as head of social strategy.

In addition to her work as a marketer, Fitzpatrick has spoken at major social media events, including Social Media Marketing World, INBOUND, and SXSW.

Peg’s audience usually includes small business owners and entrepreneurs, as well as global marketing teams. She has also worked with LinkedIn, Pinterest, Twitter, and Facebook. This is what has given her deeper insights into the workings of each platform.

In 2014, Peg Fitzpatrick teamed up with Guy Kawasaki to publish The Art of Social Media, a book that teaches social media skills to people who need to level up and beginners alike.

The authors present at least 100 tips for building a presence on all platforms. These include how to feed the content algorithm, refine profiles, tie social media and blogging, and write posts that prompt audiences to respond with likes and comments.

The authors also provide tips on avoiding common mistakes and growing an audience.

A decade later, Peg Fitzpatrick published the work The Art of Small Business Social Media, in which she guides entrepreneurs on how to be more effective in their use of social media.

According to Peg, social media has never been a one-size-fits-all, and people need to learn how to connect with audiences meaningfully and build strong online strategies, which all starts with choosing the right platform.

She draws on her experience as she shares case studies and practical steps for success that have proven to turn social media into a powerful tool for growth, emphasizing strategy and smart engagement rather than just blind posting.

Peg Fitzpatrick: Awards & Accolades

Fitzpatrick's book, The Art of Small Business Social Media was nominated for the Libby Book Awards, Best Business, in 2025.

Peg Fitzpatrick: F.A.Q